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Special Programs
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Breakout Session Descriptions
Successful Event Planning and Marketing: The Four Ps
Lisa Hansen, Waterfront Technologies and Leigh Kramer, Helicopter Marketing
Organizing and orchestrating all of the details of your event can be tricky and demanding, particularly when you’re responsible for multiple jobs within your organization. Whether you’re creating a ribbon-cutting ceremony or hosting a two-day conference, using the four Ps (Planning, Production, Promotion, and Post-event evaluation) will help you get it all done. Garner insights on the big planning considerations and learn about the many resources you’ll need to achieve your event goals. You’ll get new ideas on how to create and organize your production “to do” list as well as special promotion tips to help you create a winning experience. This session is ideal for the new planner and those who wear many hats. Experienced planners can take away new ideas, too.
Rallying the Troops: How to Engage your Attendees with Bling and Bang
Jordon Dossett, Antharia
This 90-minute session covers the technology aspects that organizations need to consider and keep in mind when preparing their conferences. From cyber-cafes to birds of a feather sessions, this session will focus on how to bring attendees together and let them engage themselves and one another.
What’s the Difference Between a Raffle and an Auction?
Nancy Hall, Maryland Nonprofits
Raffle tickets are not tax deductible as a charitable contribution. The IRS works under the assumption that those who purchase raffle or lottery tickets receive something of value for their money – the chance to possibly win a prize. Whereas, winning auction bidders may be able to deduct a portion of their bid payment, if their payment exceeds the fair market value of the item. There are many more differences in how raffles and auctions are properly handled. Find out what they are so that you can make an informed decision as to which is best for your organization and to avoid any pitfalls from not following best practices.
Partnering with Hotels
Prentice Pollard, CMP, CPCE, Hyatt Regency Baltimore
Developing a successful "partnership" with the hotel and it's staff can ensure peak performance during your events. This session will give you an in-depth look into best practices in selecting, booking and executing your programs at a hotel. Topics of discussion will include.
- "People...not just the product...can make the difference." Selecting the right venue for your next event.
- Properly qualifying the needs. An overview of the booking process through the eyes of the hotelier.
- "Lot's of big words?" Understanding language in hotel contracts/agreements including food and beverage minimums, guest room requirements, attrition, etc."
- Getting the ball rolling" The customer's role in planning and executing great events. How effective communication with your catering or convention services representatives can spell great results!