A Latina mom, entrepreneur, author and speaker Dominican-born, Veronica founded Cool & Associates LLC, a consulting firm to connect organizations to the Hispanic community, offering strategy, training, marketing/PR and language services.
She published the first of its kind: Hispanic Heritage Month: Essential Toolkit to facilitate the acknowledgement and engagement of the Latino segment in the US. Committed to empowering our community, she established the Latino Innovators Pitch to scale Latino businesses profitably; along with two Facebook Groups: Yo Quiero Trabajo and Emprendedores Exitosos, that provide resources and opportunities for jobseekers and entrepreneurs.
Additionally, in response to the COVID-19 outbreak, Veronica co-founded Maryland Latinos Unidos, a nonpartisan state-wide nonprofit to build capacity among Latino-serving organizations. She also serves on the boards of Maryland Latinos Unidos, MedStar Good Sam Hospital, Maryland Women’s Caucus Foundation, and Maryland Association for Nonprofits.
She’s been recognized by First Lady Michelle Obama, and is the proud recipient of various awards, including the Latina Style Entrepreneur of the Year, NFL Hispanic Heritage Leadership award, Innovator of the Year, and US Hispanic Chamber Corporate Leader of the Year. She lives near Baltimore with her husband and two college-age kids, keeping busy with writing, reading and donating firetrucks.